4 Critical Video Marketing Stats for 2020 – Animated Infographic

No other kind of digital content has a greater emotional impact on people than video content. To prove so, I created an infographic showing key video marketing stats for 2020.

With businesses opening back up again, you’ll have to reach a huge number of people. Fortunately, the increasing value of videos, and the decreasing cost of making them, will help you spark more brand awareness and generate more sales. Here’s a look at 4 critical video marketing stats to know for your 2020 marketing strategy.

Video Marketing Generates Profit

88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018). Brands use video marketing to increase sales, build brand awareness, keep their current customers informed, and reach out to new customers. One reason why video marketing is such a powerful tool is because it allows people to digest information visually, which is easier for them.

U.S. Internet Users LOVE Video Content

More and more video content is being watched now than ever before. 85% of all internet users in the United States watched online video content monthly on any device. It’s also important to note that the time spent by U.S. users watching video content weekly on a smartphone is growing over time as well. Again, people love being able to see visually how your brand is going to be useful to them.

The Demand for Brand Videos is Increasing

Studies show that 54% of consumers want more video content from brands they support. With the increasing demand for video, many industry giants are producing different types of video content in order to meet the rising need for videos. Video is in a higher demand because people are paying more attention to videos rather than plain text.

Video Marketing Influences Purchasing Decisions

A survey conducted by Wyzowl shows that eight out of ten users have purchased a product after watching a brand’s video. Additionally, Google LOVES video content. According to Google, video influences internet users by acting as a “shopping list,” reminding them of things they need to buy. Video marketing equips users with more information to carry out purchases. Some examples include demo videos or product reviews.

The Final Takeaway on Video Marketing in 2020

Overall, video marketing in 2020 is a great tool to communicate information to your audience. Not only is it useful, but now you can actually afford to produce great video content. With the help of freelance animators and video content creators (like myself), creating professional video content in 2020 is within your brand’s reach, and overtime, you’ll see a dramatic increase in sales and brand awareness.

If you see the value in brand videos, feel free to contact me here by clicking the button below. I’d like to get in touch with you to see how I can enhance your brand with video content. Also, be sure to follow me on Facebook, Twitter, Instagram, and Linkedin for updates on any new projects. You can also subscribe to me on YouTube.