Why Your Brand NEEDS to Switch to Motion Graphics
One of the leading trends that’s proven to be very effective is Motion Graphics. Animated elements in design have become an essential part of creating captivating designs. They provide inventive and fresh results for any creative need. So much has already been said on this need for animation, but here’s a look at the why. Why do viewers connect with motion graphics? What about motion graphics causes more engagement than other forms of media?
Motion Graphics Create an Emotional Connection with the Viewer
Motion graphics take the concept of visual storytelling and take it to the next level. Animation adds more life to a story, and when combined with music to emotionally hook viewers and a voiceover to add that human connection. All of the assets work together to keep the audience hooked. When done right, motion graphics can delight, inspire, and guide your audience to take whatever action your brand most needs.
Animations Give a Great First Impression
The first impression can be the be all end all when meeting prospective clients. It takes only a few seconds for people to decide whether they like something or not. Motion Graphics can add to the personality of a brand and give consumers a great first impression. A logo, for example, is the first element of a brand that potential clients will see. An original animated logo is a fantastic way to surprise people and increase the chances that they will remember your brand.
The Main Takeaway on Motion Graphics
In the end, motion graphics are the new way to creatively and effectively tell a brand’s story. Original and effective animations personalize the relationship between the brand and their audience. Whether the end goal is to sell a product or promote an idea, motion graphics will convert prospective clients into lasting relationships.
If you see the value in simple, affordable animations like the one shown at the top of the page, feel free to contact me here by clicking the button below. I’d like to get in touch with you to see how I can enhance your brand with simple motion graphics. Also, be sure to follow me on Facebook, Twitter, Instagram, and Linkedin for updates on any new projects. You can also subscribe to me on YouTube.